Using Facebook to Market Workforce Development and Adult Programming
Facebook is seeing significant increases in the age demographics of its audiences: in 2009, 45% of Facebook users were over 26 and nearly 25% of them were over 35. Because it provides a platform to build relationships with prospective adult students in the highly competitive adult market, colleges and universities need to incorporate Facebook into their marketing strategies.
Join us for this webcast to learn how to effectively incorporate Facebook into a total marketing strategy for workforce and adult programming. You will discover various methods to engage your audience and to measure the effectiveness of your efforts.
Wednesday 3/24/2010
Online
, 250.00
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Campus Crisis Simulation: Improving Campus-Wide Response to an Emergency
Tragic events on college campuses, including natural disasters, facilities accidents and violent incidents, have created a heightened awareness of the importance of a coordinated, multi-departmental campus response. An inadequate and untimely response to a campus crisis can lead to fatalities, damaged infrastructure, public relations challenges and damage to your campus' reputation. While the best preparation is conducting a simulation with all stakeholders on your campus, most campuses either do not have the time, effort, or resources to conduct a simulation or do not make the time to test the effectiveness of their plans. So, what can you do to prepare your campus?
Academic Impressions is presenting a unique event that will simulate an emergency situation that requires an immediate response and clear, efficient communication among key campus and community stakeholders.
This event will focus on the coordination efforts of emergency response teams through simulating a very hands-on crisis. Therefore, to maximize this opportunity, it is important to bring key players from your campus.
Each campus should send a team of at least four individuals, each from a different area within the campus.
Team members should be chosen from:
* Student affairs
* Communications
* Emergency management
* Campus safety
* Campus leadership
Additional members are invited to attend, up to a total of seven individuals per campus team. Please call (720.488.6800 x259) if you have questions about your group.
Monday 3/29/2010 thru Wednesday 3/31/2010
Chicago, IL
, 1495.00
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PLA as a Recruiting Tool for Adults and Veterans
Recent studies by Noel-Levitz and CAEL identify that earning credit for prior learning experiences is among the top 15 factors that influence adult/veteran student enrollment decisions. By properly and accurately communicating prior learning policies to adult and veteran prospects, institutions can create a powerful marketing tool for this audience.
Join us for this webcast to learn how to convert your school's current PLA policy into marketing messages and use it as an effective recruiting tool. You will learn how to educate students about PLA, set realistic expectations, and establish workable strategies for handling PLA requests.
This webcast is designed for marketing and recruiting professionals who work primarily with adult students and/or veterans, as well as those administrators involved in overseeing these operations. The emphasis will be on using your institution's existing PLA policy to attract students.
Monday 3/29/2010
Online
, 250.00
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Libraries and Copyright in the Digital Age
Copyright law affects the lives of faculty, scholars, researchers, and other library users today in unprecedented ways. Standard library activities, such as interlibrary loan and preservation copying, raise concerns for copyright holders, and yet the Copyright Act of 1976 recognized these as legitimate library activities - within certain parameters. The law has become dated as technology has advanced and libraries now struggle to comply with its provisions while still serving their user communities.
Join us online to discuss Section 108 of the US Copyright Act, which applies to limitations and exclusive rights of digitization and reproduction of library materials and archives. In this session, we will address:
* Providing photocopies to users
* Providing digital copies to users
* Preserving analog works
* Licensing's impact on the library exceptions
* Interlibrary loan in the 21st century
Librarians will learn how to identify policy issues and strategies for library practices that deal with digital preservation and reproduction. We will use fictional case studies throughout the program for direct application of the concepts that you are learning.
Tuesday 3/30/2010
Online
, 350.00
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Getting Ready for the Appeal Cycle: Conflict Management Skills for Financial Aid Administrators
The recession continues to affect college affordability and attitudes towards the financial aid process and the need analysis systems. The financial stress that parents feel about paying for college can result in combative conversations in the financial aid office during the April appeal cycle. Aid administrators who have developed successful conflict management skills are better equipped to steer difficult conversations towards successful outcomes and enhance customer services as a result.
Join us for Getting Ready for the Appeal Cycle: Conflict Management Skills for Aid Administrators to learn effective communication and conflict management skills in time for the April appeal cycle.
Tuesday 3/30/2010
Online
, 350.00
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