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A Gazette Minute with Bob GervasiBob Gervasi

President
Quincy University

A Gazette Minute Interview

Bob Gervasi credits a classical education as the reason for his success at Bristol Myers as their Drano product manager thirty years ago and now as the president of Quincy University. 

Is learning a talent?
Yes, if learning is the ability to incorporate new information and new experiences into one's existing web of information and experience. The ability to develop language arts is a talent, for example.  
 
How well suited is Quincy University to develop talent, and how do you demonstrate it? 
We accept students who can demonstrate some talent.  Then we extend and expand it within our community of learners. 
 
Compare talent and skill.
Playing a piano piece faithfully to the sheet music is a skill.  Infusing emotion or a bit of personality into the music as it's being played is talent.  Faithfully translating a foreign language business letter is a skill.  Composing a business letter that expresses personality and makes a persuasive case is talent. 
 
How might the classical liberal arts be involved?
The liberal arts focus on developing a student's talents as well as giving him or her skills to express them. 
 
Describe how Quincy University blends classical liberal arts and work-related experience.
One of our theater students was a shy freshman.  After a year or two of stage training she also shined in sales training and business administration courses.  I myself have taught speech to students who in one semester gain poise and self-confidence, then eventually bring communication skills to the workplace. 
 
Does Quincy University have another work-related advantage?
Yes, we're fortunate to be located in a community with a healthy economy that affords our students a variety of internship opportunities. 
 
In your observation what's good about college becoming a market-driven purchase? 
On the process side of the marketplace, whoever meets the consumer's needs first, gets the business.  It's good when colleges are kept on their competitive toes. Partly because of the nature of an academic community we take a long time to make decisions and take action.  Successful colleges and universities will become more responsive more quickly. 
 
What's not so good about it? 
We must distinguish between process and product.  We shouldn't design products to meet superficial short-term needs.  On the academic product side, the college should remain the expert, and the student the cooperative client.    
 
What's ironic about consumer complaints regarding the cost of a year at a quality college?
I sympathize with the fact that it's difficult for many people to pay for a year of college out of pocket.  But the average cost of a year in a private college is about 30 percent less than the one-day cost of a wedding, and that's a wedding without an orchestra.   

What complaints do you hear most often? 
Actually I hear very few complaints.  I hear more of people's worries about affordability.  And those worries tend to dissipate when parents learn of their financial aid eligibility.  We award grant aid liberally to qualified students throughout our entire enrollment.     
 
Why are consumers who don't complain about the high price of fine jewelry compaining about college prices?
My guess is that fine jewelry seems sexier than college.  The perceived long-term value of fine jewelry may be clearer, and as a result, greater in their eyes.  We need to better communicate the value of the educational investment.
 
How are American businesses showing they are stakeholders in today's college students?
Roughly half of the 18 million American college-goers are over 23 years old.  And a large number of them receive tuition assistance from their employers.  Those employers realize their success involves employees with a strong work ethic, highly developed communication and reasoning skills, and a commitment to ethical behavior. 
 
Does ‘old’ mean fragile?
Old can mean fragile sometimes.  If your buildings are old and maintenance has been deferred, you might get a lesson in fragility during the next flood or severe windstorm.  But if your campus has a long tradition and your personnel have experience, there's no fragility involved.   
 
Does ‘small’ mean fragile?
Obviously not.  Some of the toughest characters I've known were small.  Small is also sustainable. 
 
Does ‘large’ mean stable?
The problems in today's U.S. economy are being felt the most among the big banks and the big insurance companies.  Enough said. 
 
How do you respond to predictions about the demise of large numbers of small private colleges?
That may be the wishful thinking of large institutions.  I think small colleges yield the best returns for students and society.

Where do you want to be five years from now?
I love it here.  And I'd like to be here, God willing. 


TOPICS: Executive Briefing, Teaching & Learning



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